Asic's Get Commercial

I was watching the Celtics play the Lakers right now.  A commercial came on by a famous footwear.  I liked the song the author used to go with the video.  Thinking about media literacy and theme came to mind.  What    did it mean to you?  Now, what message did the author want you to understand?  What was the theme?  What was the tone of the piece?  Many different angles.  How did the music help with the tone and mood?  Something to play with though.